Boston grid system

This business model is a pretty decent model and if used in the right situation it can help a business to increase and monitor its market share and growth. All business big or small should have some type of a business plan or model that they can base their business products on and by keeping an eye on the market and watching what consumers want they can increase their profit. A simple BCG Matrix diagram or template can be used to plan your Growth Market Share strategy and many samples can be found on the web.

If you prefer you may use BCG Matrix software. Spray Foam Insulation. Cellulose Insulation. Foam Board Insulation. Metal Building Insulation. Crawl Space Vapor Barriers. Toilet Partitions. Washroom Accessories. Cleanroom Wall Systems. UtiLite Interlocking Wall System. Rigid Vinyl Wall Covering. Exterior Wall Building Envelope. Weather Barriers. Barrier Sheathing Systems. Nichiha Architectural Wall Panels. Metal Panels. Single Skin Metal Panels. This is often shown as a percentage.

Market growth is a measure of future value to the company in terms of the trajectory towards a larger market. Even if the market share does not increase, a larger market can give scope for increasing sales. The ideal, of course, is to gain an increasing share within a rapidly growing market. Surviving and thriving in growing markets can be an expensive business, both in the cost of reaching new target customers and the competitive situation as other companies also fight for this new territory.

Markets do not grow forever. When they reach saturation, new customer become rare and sales are mostly re-purchases. In this relatively stable state, increasing market share becomes more difficult and it can even be better to accept one's share rather than invoke a competitive war. When markets shrink, their growth rate become negative.

This is not always shown in the Boston Matrix, but may be worth including. Market growth can be measured in terms of increasing potential customers, new customers, greater acceptance of new products and so on. When does a market become 'high growth'? This depends on the industry. Should you 'let sleeping dogs lie' or terminate them? For streamlining and simplification it would seem logical to just get rid of Dogs. Yet if they incur low costs and give high profit per sale, then they may be worth keeping.

Cash Cows are the profitable products where a good market share is combined with a stable market that needs only a limited amount of marketing and product development to sustain a strong revenue stream.

Cash Cows are a major source of funding for other products and the funds created may be used to develop new products and grow market share in order to create the Cash Cows of the future. A business with a range of products has a portfolio of products. However, owning a product portfolio poses a problem for a business. It must decide how to allocate investment e.

A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on:.

Ideally a business would prefer products in all categories apart from Dogs! Company Reg no: VAT reg no