Chicago law firm mergers
So the business case to becoming a super-regional firm was compelling. Also, specific synergies between the two firms made that business case even stronger. Since the merger, revenue is up about 65 percent.
It creates the right incentives. Firm leadership must define criteria that will guide them and then remain faithful to that criteria through the process. A merger, adds firm management consultant John Olmstead in St. Experts offer specific tips for the process of merging once a firm decides the approach is in its best interest.
Brad Hildebrandt, a New Jersey-based law firm consultant, suggests keeping preliminary meetings between the two firms small. You have to put it out there [to the wider firm] or you have a timing problem.
But before spending months and months on a merger, Hildebrandt says leaders should work quickly to resolve potential deal breakers. First and foremost, firms must look very early for conflicts, particularly business conflicts in which the two firms represent clients that compete with each other.
Even if conflicts are overcome, sometimes merger talks fail for more personal reasons, Hildebrandt adds. Partners can have an extreme emotional attachment to the legacy firm, making them unable to get behind a new combination.
No one wants to be second. My advice? Put off the name discussion a little bit. Let people get excited about the merger first. That said, law firms must also have the discipline to end discussions when necessary.
When it comes to practice compatibility, variables such as the level of sophistication commoditized vs. Does one firm typically represent management while the other represents labor? Is one primarily a plaintiffs firm and the other more defense? How are client relationships established and nurtured? Financial compatibility is also essential.
Compensation, of course, is a critical facet of a deal. He has counseled numerous law firms on tie-ups, including Brinks on its recent merger with Crowell.
And, in an exceptionally active talent market for both partners and associates, firms appreciate the benefit of having a larger profit pool to attract and retain the best talent, he said.
Firms, even those in the Am Law 50 and 25 range, are either discussing possible combinations or actively pursuing them, he added. To contact the reporter on this story: Meghan Tribe in New York at mtribe bloomberglaw.
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